For New Zealand real estate agencies

A great listing draws a crowd. Then the home sells, and the crowd is gone.

Right across the industry, the attention a campaign earns is rented. It works hard while the home is for sale, then it evaporates, and the next campaign starts again from cold. That is not a mistake any agency is making. It is how the whole machine is built.

There is a different way to handle it. It is far easier shown across a table than explained here.

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Who's behind it
Martin Johnson, ReelUp founder
Martin Johnson
For the last five years, local publishers have used software I built to take their papers digital. The news, and the real estate listings that run alongside it. That seat has given me a long look at where the attention agencies pay for actually ends up.
ReelUp is one person, based in Cambridge in the Waikato. Before it came fifteen years of building software through my company, Marvelled. You deal with me directly, not an account manager.

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